Week 42 - A Glimmer of Hope

 

Can a book like this be published today? I sure hope so...

Update – Not so good, but getting better. After a week-long descent into video game addiction, I finally got my shit together and started writing again. Not much, but I’m building momentum. I actually took the laptop to one of the county libraries and wrote a couple paragraphs in public. It’s a little exercise I came up with to spur creativity and, frankly, get out of the house. If I get stuck, I can pick a book off the shelf and read for a while. Wins all over the place.

November is National Novel Writing Month, or NaNoWriMo, so I’m going to attempt what I was going to attempt last month, and write the first draft of a book over the course of the next thirty days. I haven’t fully decided which book, so I picked a contender at random from my list of possibles. If it doesn’t pan out, I’ll try another and maybe another until something sticks. Pity there’s no Start a Book in a Month program. I’d be a whiz at that.

Whichever book I end up on, it’s going to written longhand. This will keep me away from the internet and all its enticing distractions. That’s how I wrote the detective book, and that turned out okay. Anyway, I can’t type with my fingers crossed but I can still hold a pen. I’ll let you know how it worked out next week.

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Meanwhile, back at the writer’s block…

Recap: I wrote a book I had hopes for, until I looked at the markets. At the moment, my target market (SFF) is caught up in the throes of diversity. Straight, white characters, especially men, are anathema right now. So are male authors, and not just in genre. I recently made the mistake of watching a YouTube post about how women have taken over publishing in general and are making the decisions on who and what gets accepted and published, to the point that straight white male authors like Brandon Sanderson, in spite of an impressive sales record, have moved on to self-publishing. The upside for him is, he doesn’t have to share his sales profits with a publisher any more. Other, less popular authors, regardless of skin tone or gender leaning, probably won’t be as fortunate.

I, of course, insisted on writing a book about a straight white male in a straight white male profession, with the added red flag of choosing a male Anglo-Saxon pen name to keep impressionable kids from hunting up the erotic romance books I stupidly signed my real name to. I did manage to work in a Black character, but these days simply being Black isn’t enough, any more than my being simply female will help me get my foot through a publisher’s door. I should have published the sexy romance with the bisexual Hawaiian/Pacific Islander vampire slayer heroine. That was over-the-top when I wrote it; today she’d just be another face in the crowd.

Then, as a finishing touch, I had the only contender for Token Lesbian come out as straight with a vengeance, when she hooked up with a literal caveman. Let’s just pound those nails into the book’s coffin with a sledgehammer, shall we?

With all this going against me, added to my many insecurities, is it any wonder why I went on a writer’s block? (It’s no excuse for the video gaming, though. That’s on me.)

But there is hope. The SFF genre may be out of reach at the moment, but trends do change. Tastes change. The pendulum swings one way, and then it swings the other. In a market glutted with diversity books, some small publisher might be willing to take a chance on something new/old with a twist. It doesn’t have to be SFF anyway; my book can still be classified as mystery, although with a touch of the fantastic. If necessary, I’ll try querying mainstream publishers. As far as I know, they still publish anything and everything. With women running the industry, I may have a shot in spite of the male lead and byline, because at the ultimate heart of the book is a love story. (And how writers of all stripes get shafted by publishers. I'm hoping nobody notices that.) The Bridges of Madison County was written by a man, after all. Is Nicholas Sparks still publishing? I’ll have to check that out.

And if all else fails…I think for Christmas I’ll treat myself to the latest edition of Self-Publishing for Dummies. Maybe ask Brandon Sanderson for marketing tips. You only fail when you stop trying. In the meantime, it’s back to writing smut romance and hope I can garner enough income to offset the drop in my paid job. Failing that, it’s back to my scheme to blackmail the Pope. That one’s a long shot, but whatever happens I can always write about it. See y’all next week.

 

Week 36 - Semantics

 

Update – Got busy with paid work last week and had to set both writing and yard work aside while I focused on hitting my deadline. That’s done now and I’m back on my own stuff. At least until Monday, when I take the laptop back to the shop. I have one week of warranty time left, so I’m going to let them figure out why my cursor keeps zooming when I don’t want it do. Looks like I’ll be writing longhand next week; any typing will need to be done at the library. Yay for thumb drives! This will also get me out of the house, which always lifts my mood. I knew having home WiFi would end up with me going hermit mode, but at the time—Covid lockdown—I didn’t have much of a choice. Not if I wanted to keep getting paid.

In other news, Hong Kong may be gone, but I’ve still had an uptick in bot traffic, this time from the USA. Well, that’s to be expected. We’re in serious Presidential election season now, and both sides will be phishing for voters. Good luck with that, Rs and Ds alike. Just because I’m registered to a particular party doesn’t mean I’ll vote that way. One year I didn’t like either candidate, so I wrote in the tag team of Jesse Ventura and Hulk Hogan. You can do that when you live in the land of the free and the home of the smartass.

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Here’s something else I won’t be doing. Today I want to talk about something that involves an internet feud between two YouTubers. I will not be mentioning either by name. I did mention one in some earlier blogs because I support him, but I realized that was just clickbaiting to get views of my own, and I’ve since chosen not to do that any more. For today’s topic, we’ll call them Former Comics Pro (FCP) and Successful Newcomer (SN). If you’re into the modern comic book scene, especially the indies, you’ll know who I’m talking about.

Frankly, their identities don’t matter half as much as the situation. As briefly as I can put it, FCP was a talented and popular artist doing work for the big mainstream companies. SN was, and still is, a musician and YouTuber commentator, and also a comic book reader and fan. Both built steadfast followings over the years. FCP burnt some bridges, left mainstream comics and turned indie, crowdfunding his own books. SN, the longtime fan disappointed in the direction mainstream comics was going, decided to do likewise. Except, instead of crowdfunding, he used his own money and started his own company, hiring other disillusioned comics pros to write and draw his creations, with himself as writer/editor in chief.

At first FCP and SN supported each other on their respective YouTube channels. They were in the same business, after all. Then things went sour. SN’s first book came out and did over three million dollars in sales. The second book, for which FCP did a cover, didn’t match that but came dang close. Meanwhile, the crowd funding FCP was getting impatient because the books he’d promised them weren’t coming out. We’re talking years here. I’m a slow writer myself, and given to lengthy creative blocks, so I know how that is. However, when other people’s money is involved, when they’ve ponied up the bucks and no goods are forthcoming, they do tend to get a little irked. SN entering the scene seemingly out of nowhere and having such phenomenal success wouldn’t have helped FCP’s mood any.

Long story short, FCP turned on SN, live on YouTube, and cut contact. He’s since forged a new career devoted to bashing SN in vitriolic YouTube live streams that can run on for hours. For his part, SN has chosen to ignore the whole thing and concentrate on growing his new company. He’s since published five books with a sixth on the way, and established a company magazine. His goal is to have a book out every month. He’s also got a line of clothing, posters and other merchandise, and is hoping to expand into animation if/when finances allow. FCP, who hasn’t released a book in literally years while still accepting money from supporters, decries SN as a grifter.

If you’ve made it down this far, congratulations—we’ve finally reached the point of this entry.

SN is not a grifter. FCP is a grifter. SN is a huckster, and so far a very successful one.

Aren’t they the same? I hear you asking. Nope. A grifter is a swindler, a thief. They promise you the moon, take your money, and leave you with nothing to show for it. A huckster is a salesman. Their job is to hype the hell out of whatever they’re selling. When you give your money to a huckster, you will get a product in return. It may or may not be everything they said it was. That will be up to you and your expectations. You’ll still have something to show for the bucks you forked over. With a grifter, you’re left with empty pockets as well as empty hands.

I’ve tried SN’s books. I can’t say they’ve all been winners. But I like what he’s trying to do. I was a fan of CrossGen when that company existed, and his “universe” is giving me strong CrossGen vibes. Plus, he’s wise enough to hire pros to bring his ideas to life. As for the merch, I can’t vouch for everything, but those shirts are definitely top-notch, cotton and comfy. The important thing is, he delivers. Nothing is advertised or sold that doesn’t already exist. A comic may be teased, but the touting doesn’t start until the book is complete. Shipping begins promptly at the end of the pre-order period, and the product arrives in sturdy, quality packaging (My experiences with my local post office notwithstanding. That’s on them, though. See previous blogs.).

As for FCP, I’m not all that familiar with his artwork, although he was apparently popular during his mainstream days. Some fans may not like his writing; others seem to be okay with it. Or would be, if he ever got off YouTube long enough to actually finish any of the books he’s trying to sell. His full-time job these days appears to be a purveyor of drama. His attacks on others bring in viewers, and the viewers provide him with donations. In that regard, he’s a successful huckster, selling his POV. But unless and until he starts producing comic books, getting them out to the printer and delivering them to his paying customers, he might as well admit he’s just a grifter.

Which is why I’m following SN. And taking notes.

Yes, his marketing strategies can be classified as over the top, perhaps even melodramatic. “Selling igloos to Eskimos” is one way people used to phrase it. SN is a master at building interest in and hawking his various wares. He has to be. This is his company, his livelihood. You better believe he’s going to bust his ass selling his product to that fan base he’s built up. Not to mention he’ll make sure there’s a product ready to go before he starts making promises. Before I even think about trying his techniques, I’d better have a finished product ready, and it better be as good as I can make it. Nobody wants to be labeled a grifter, especially if that rep is deserved.

My first act, once I’m ready, will be to write another blog about SN, but this time use his name and add it to my labels. This is deliberate clickbaiting. Hopefully people will click on the link and be diverted here, where I can direct them to those books listed over there on the side. Those are books I’ve already written and that do exist. The links will take you to the publisher’s website. Call it passive hucksterism, if you will.

That’s only some of my published output, though. I should have a separate page with all my available books on it. God, I suck at this. No wonder I’m not successful. Note to self: revamp blog page. And write more. See y’all next week.

 

To Market, To Market

 

Okay, then. Every other week.

Seriously, time got away from me last week, what with doctor visits interrupting an assignment with a tight deadline and an unforeseen resurgence of my video game addiction. Fortunately this week timing is better; I’ve got the tests/surgery Friday, then the weekend to recover before the next two assignments come in. In between all this I’ve been squeezing in the second draft rewrite of the former side project, which is now the main project. I need another longhand project. Pens and notebooks don’t come with distractions like games and stuff on YouTube.

Oh, and if you’re ever scheduled for day surgery, in which they send you home after you wake up, make damn sure you’ve got a friend or family member to take you home because if you’re still recovering from anesthesia, nobody else wants anything to do with you. Not Uber, not any social service. Nobody wants to be responsible if you have a reaction to the anesthesia on the ride home. The hospital won’t keep you overnight because insurance won’t cover it. I was lucky in that my neighbor next door was willing to transport me. She’s had run-ins with insurance coverage and understands exactly what I’m going through. After this I’ll have to make an effort to clean up my yard, which I pretty much let go this summer due to work and excessive heat, so they don’t have to look at it any more. It’s the least I can do.

* * * *

On to the blog. Writing the book, or books, or series, or anything is only half the battle. Even if you skip agent hunting and traditional publishing and upload the file to Amazon yourself, you still need to market the damn thing. You can’t just release it into the wild and hope enough people buy it to earn you pocket money. That doesn’t work. I tried that once and the poor thing sank without a trace. In six-seven years I doubt if it’s sold even a dozen copies, even after I lowered the price. If I’m going to earn money from this I’ll have to up my game. Writing better books would help, too.

Marketing is part of the reason I’m attempting regular blog posting. I’m not on any other social media, so I’m starting at a disadvantage. A channel on YouTube would help. Pity I’m an introvert. And not photogenic. And don’t have a very good speaking voice. And have no idea what my content would be. I’ve heard writers used to make Facebook pages specifically to hawk their wares, but does anyone even use Facebook any more? This blog is pretty much it. I may need to resort to clickbait entries to try to entice more readers. Maybe it’s time to dust off my theory about the History Channel’s show Ancient Aliens…

Or I can maybe earn some interest by learning from, and riding the coattails of, a highly successful marketer. I mentioned Eric July and his newest endeavor, Rippaverse Comics, a couple of entries ago. His first graphic novel (and related merchandise) netted him $3.7 million in sales. Issue #2 brought in $2.3 million. First issues tend to sell better because of collector interest, but those issue #2 numbers are nothing to sneeze at. He’s got two more books coming out within the next four months, with sales campaigns soon to be scheduled. Anticipation is already riding high, and wagers being laid on how fast the customers can crash the servers, and how long the system will be down. (Demand for Issue #2 knocked the site offline almost immediately; access was touch-and-go on Day 1, and Day 2 they were down for 20 hours. They brought in new hamsters to run on the treadmills, and after that things settled down.)

Clearly this man knows how to market. How did he do it? What did he do?

First off, Eric July is no newbie. He’s a musician. He and his band have been performing and selling recordings since he was a teen. He started a channel in the early days of YouTube and built a following. He’s been doing commentary on politics, music and comic books for years. His disappointment in the current state of the comic book industry, Marvel and DC’s output in particular, prompted him to start his own company and produce his own line of graphic novels. He kept his viewers apprised of his progress, and waited until he actually had a finished product on the shelves and ready to go before he opened for business. All of this was heavily advertised on his website, through live streams (his own and guesting on others’ channels) and video posts on YouTube and other outlets. Yes, visibility counts.

So does showmanship. July’s a performer, no doubt about that. He’s animated, enthusiastic, engaged. He’s fun to watch. He believes in what he’s doing and he gets others to believe in it too. And it’s working, to the tune of roughly $6 million in total sales so far.

This being the internet, he’s naturally attracted a veritable cult of detractors who are jealous of his phenomenal success, or trying to get attention by attacking him, or just have nothing better to do. He’s even turned their vitriol to his advantage.  Check out this marketing maneuver:

During the campaign for Issue #2, a few of these haters got hold of Issue #1 and posted it in its entirety on the Web so people could read it for free. This is known as “pirating” and violates the terms of service of most legit outlets. It also costs creative folks a lot of money. Mr. July had the pirated copies taken down. His detractors immediately claimed he “couldn’t take criticism.”

Not long after, the ad posted at the top of this entry appeared. For roughly a week, Isom #1 was offered for sale for the discounted price of $12 (original price: $35). A percentage of the proceeds was donated to a charity that provides comic books to children in hospitals. Promo code to cash in on this offer was “Pirate.” Nothing else needed to be said. We all knew what he was referring to.

That’s more than just a marketing ploy. That’s style. That’s how you promote your goods even in the face of adversity. That was a win on several levels. There’s much about business to be learned from this man, and you’d better believe I’m taking notes.

First, though, I’d better make sure I’ve got a quality product. While I’m at it, I need to come up with ways to establish more of a presence on the internet. Too bad I’ve always been anti-social, including anti-social media. That’s something else that’s going to have to change. Back to work…